aespa · Rapper · KR
GISELLE
SM Entertainment

Pink gets there before the jacket does. Loewe on one side of her, SENKA by the sink on the other. Same face. Two completely different errands.
- The sunglasses on the hat are the joke. The boots are the point.
- This pink isn't cute. It's loud.
- If a campaign only gets one face, hers will do.
The brands

LOEWE
Brand ambassador · Puzzle Fantasy
2024 · Just looking, for now
The shape of the bag says more than the campaign ever did.

SENKA
Global ambassador · Perfect Whip
2025.02.28 · You can buy this in Taiwan
It lives by the sink. No need to dress it up.
Along the way
- 2024 Loewe brand ambassador · As the papers had it
- 2025.02 SENKA global ambassador · They announced it
- 2025.11 Loewe Seoul campaign · Fashion week chatter
The faces are drawn for this stage, not lifted from a press kit. What we say about the brands is already out in the world. Read it as a mood, not a press release.
